I’m April, and I’m a dot connector.

As a strategic designer with a background in Psychology and Visual Design, I employ principles of cognitive psychology in both client interactions and user experiences.

I lead designers and stakeholders in qualitative and quantitative research methods to gain deep understanding of users’ mental models.

I facilitate human-centered design collaborations to gather perspectives and ideas; then uncover patterns between channels and subject matter experts.

I am equally as passionate about creating effortless user experiences as I am about creating healthy internal team cultures.